Think Big

A magazine advertisement for Oster Rice Cooker created from start to finish using Adobe Illustrator. It is targeted towards athletic men who would use the product frequently to gain the weight necessary to create muscle in the “bulking” phase in their nutritional cycle as well as steam vegetables for the “cutting” phase.. The advertisement is partnering the brands Oster and Gold’s Gym, both with a similar target audience, in order to give exposure to both services. The advertisement Includes a catch phrase, dissected diagram, call to action, and imagery of the product and target audience .

The Oster rice cooker for this advertisement (above) as well as the dissected informational diagram (right) was created in adobe illustrator using contours and gradients.